One tree planted for every vehicle sold
10 OCTOBER 2019
Since 2013, Scania Ibérica has planted one tree for every vehicle sold in Spain and Portugal. The Bosque Scania – “Scania Forest” – in Rivas Vaciamadrid, close to the Spanish capital, is now filled with more than 20,000 pine, oak, cypress and almond trees.
“Scania’s aim and purpose are to lead the shift towards sustainable transport. The Scania Bosque project embodies this commitment to our customers and society,” says Daniel González Torres, Marketing and Communication Manager, Scania Ibérica.
More than 23,000 tonnes of carbon absorbed
Each customer receives a certificate acknowledging their contribution to Un Scania, un árbol, in Spanish; Um Scania, uma árvore, in Portuguese. The corresponding information about carbon sequestration; which occurs when carbon dioxide is taken up by trees and other plants and stored as carbon, helping to offset carbon dioxide in the atmosphere, is included. To date, more than 23,000 tonnes of carbon have been absorbed through the tree-planting scheme.
The Bosque Scania is clearly signposted along the A3 motorway and the Un Scania, un árbol logo is used in all communication activities. To further boost interest, Scania Ibérica has appointed Bosque Ambassadors, which include renown Spanish writer and speaker Álex Rovira.
This initiative has been extended to 2023 by which time the Bosque Scania will have nearly 45,000 trees.