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Scania Ventures hits the accelerator with exciting new venture-building partnership

04 OCTOBER 2023

Collaboration with Sting, an organisation that provides world-class support for building new businesses.

Scania Ventures has entered into an exciting new partnership with Sting, one of the world’s best venture building companies.


The partnership, initially for 12 months, will see Stockholm-based Sting provide venture team coaching, upskilling and general advisory resources to the Scania Ventures team.


Two of Sting’s experts – Sustainability coach Magnus Rehn and Climate Action coach Linda Krondahl – will join forces with the management team to build sustainable future business for Scania. In return, Scania brings its own extensive industry experience of developing and producing ideas on a global scale, as well as its deep knowledge of transport and sustainability, aspects which are attractive to Sting.


The cooperation with Sting marks a new phase of Scania Ventures’ journey into a mature organisation, as Cindi Lindsborg, Head of Scania Ventures, explains.


“Scania Ventures has been up and running for more than a year, and we’ve created the basis and framework of what we do, but this exciting partnership with Sting will accelerate our work and enable us to leverage on their skills and extensive experience in the start-up field,” she says.

Coaching, upskilling and advice

“It’s going to provide us with access to a very broad range of competences, including coaching upskilling and advisory expertise. The value of working with Sting is that they’ve done this before so many times. They have experience of a wide range of industry, products and services, as well as how to build new businesses. They can add to what we know already with external perspectives.”


Albin Glas, Head of People Operations at Scania Ventures adds, “We want Scania Ventures to be a fantastic place to work, and to attract the best possible talent to our ranks. The great advantages that the partnership with Sting brings will be so important to us in securing an even more attractive employee offer.”


“With the new partnership between Scania Ventures and Sting we see the benefit of combining the very long experience of supporting new ventures from Sting’s side and the strengths of Scania Ventures as part of the Scania Group,” says Magnus Rehn, Business Coach – Sustainability at Sting.


“By providing professional coaching and the full portfolio of tools available from Sting we believe the ventures admitted to the programme will develop faster and create the full potential of their business ideas.”

Supporting the transition to sustainable transport

The cooperation has already started, with experts from Sting having met the five venture teams that are currently in the Scania Ventures portfolio. The first coaching and training sessions will soon follow.


Albin Glas adds that hopes are high on both sides.


“We’re hoping that this cooperation will add to all our efforts over the past one and a half years. I think we’re going to accelerate our work a lot!” he says.


And Cindi Lindsborg adds, “Together, we’ll be able to build businesses quicker, better and with a higher success rate to support the transition to a sustainable transport ecosystem.”