Scania celebrates 60 years in Brazil
26 APRIL 2017
In July 2017, Scania celebrates 60 years since it first entered the Brazilian market. To commence celebrations, a special edition truck commemorating the classic Scania 113 has been released.
To represent the Scania 113, the current Scania Highline R 440 and Highline R 480 were selected for the 60-year special edition truck. The emblematic blue-sky colour is the same as well as the iconic side bands in pink, lilac and purple from the vintage truck.
Scania-Vabis do Brasil S/A Motores Diesel started operating from offices on Rua Líbero Badaró in São Paulo back in 1957. Its first vehicles were assembled from parts imported from Sweden and were sold by Brazil’s Vemag Group. In 1962, Scania inaugurated the production plant in São Bernardo do Campo, 25 kilometres from downtown São Paulo − its first production unit outside Sweden.
With 290,000 vehicles delivered, Brazil is Scania’s largest single market in absolute terms. Brazil is the country with more Scania vehicles than anywhere in the world. Some 30 percent of all heavy trucks on Brazilian roads carry the Scania brand. Scania’s long history and strong market position have also left their mark and the word “Scania” is often used as an expression for a big truck.
Since 1962, Scania has manufactured 410,000 vehicles in Brazil. Trucks, buses and engines are built not only for Brazil and other Latin American countries, but also for markets on other continents.
Scania continues to invest in Brazil. Last year, an investment programme of nearly 800 million euro was initiated, encompassing product development, production facility modernisation as well as to strengthen the dealership network. “We continue to invest in the best technology in the automotive sector, and this reinforces our commitment to Brazil and a sustainable transport system,” says Rogério Barretto de Rezende, Director of Institutional and Governmental Affairs at Scania Latin America.
Scania in Brazil looks back on six decades of achievements in the country with a perspective on the future, explains Roberto Barral Fonseca, Managing Director of Scania Latin America. “This is part of our DNA. That is why we are pioneers: We deliver current solutions with a view towards future transport needs. Together with our customers, we have evolved with the market and will continue to offer the best solutions in the coming 10, 20 and many more years ahead.”