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Our world is changing fast – and to deliver on our purpose, we need to change with it.

As Scania moves into one of the most transformative eras in its history, we are guided by a robust strategy to secure our leading position in the industry, and support us in delivering on our purpose: to drive the shift to a sustainable transport system.


In recent years we have focused on balancing growth and profitability, as well as diversifying our product and service offering, our geographical footprint and our people and competencies. All of this has put us in a strong position in order to succeed in our changing business landscape. Scania’s current strategy, leading into the year 2025, builds on this heritage.


The strategy identifies the technologies, geographies and enablers we need to invest in to deliver on our purpose, and reduce our carbon emissions at a pace in line or even exceeding the Paris Agreement. Increasingly, we will harness autonomous, connected and electrified (ACE) technologies, integrating them into our three-pillar approach to providing sustainable transport solutions (see page 33 in the PDF).

A high-level illustration of the main components of the strategy that will support Scania in delivering on our purpose of ‘Driving the shift‘.


  1. On our journey, we build on our heritage and learnings from the strategy leading us up to 2020. 

  2. Our view of what the transport ecosystem will look like in 2030 and beyond is affecting the business decisions we make today – investments, competence development, projects, and mindset. 

  3. The strategic focus areas represent the technologies that will change our industry and ecosystem but also the important enablers and geographies we need to focus on.

  4. Ability to execute gives guidance on how we do it, applying The Scania Way.

  5. The four factors by which we measure success and which are closely aligned with our corporate targets: people and planet, customers, growth and transformation, and profitability and flow.