Scania’s new generation arrives in Latin America
7 AUGUST 2018
It was the greatest party for many years at Scania’s head office in Latin America. The official debut of Scania’s new truck generation in the region gathered more than 4,000 dancing employees at São Bernardo do Campo, Brazil.
The Latin American launches of Scania’s new truck generation in October will end the series of world launches. The highly acclaimed and prized trucks will then be available throughout the world.
Running up to the Latin American launches two of the new trucks will carry out a spectacular journey through four countries – Brazil, Argentina, Chile and Peru.
Moment of pride
The start of this journey was turned into a mighty street parade at Scania’s head office and main factory in Latin America. All 4,000 employees in Sâo Bernardo do Campo took part in the event with great pride and team spirit.
One of the trucks will make stops at dealerships in Latin America for events with customers, employees, brand fans and journalists. The second vehicle will visit Latin American examples of transformation to a more sustainable world, resulting in a five-chapter web series starting 29 October, the official launch date in the region.
Driving the shift
“We have already taken on the challenge of driving the shift toward more sustainable transport. But we know that changing the world is a journey, and we can’t do it alone. Through “The Journey”, we will demonstrate transformational approaches, or better yet, give voices and faces to the people who are in some way pursuing solutions,” says Christopher Podgorski, President and CEO of Scania Latin America.
Following the regional launch, each country will host local events during the first half of 2019. “The response to the new generation has been extremely positive, including several awards and a significant increase in sales in Europe,” Podgorski says. “We are confident that Latin America will be no different, because our customers need cost-effective and sustainable solutions and they have the ideal partner in Scania.”