The launch of a New Truck Generation
27 DECEMBER 2016
Over a three month period beginning in September, Scania has hosted more than 20,000 people including members from the press and media, customers, and employees to experience the Next Generation Scania at the company’s facilities in Södertälje, Sweden.
Invited guests were given the opportunity to test drive the new truck generation at Scania’s DemoCentre. Scania also took the opportunity to showcase its wide range of connected services while at the same time share its ideas on the future of transport solutions.
In August, Scania launched its new truck generation after having invested close to a record 2 billion euros in its development. It is Scania’s biggest product launch to date and includes the R- and S-series trucks. Less than a month after its launch, the S-series truck was named International Truck of the Year 2017. And in December, the new S 500 truck won the 1,000 Point Test after fierce competition from Volvo, Mercedes-Benz and DAF.