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Evolving our strategy to take on the future

We have a solid platform in place for taking on the future. Now we’re evolving our strategy to prepare for the changes ahead, and take us into the next phase in our journey.

A new approach for a new environment

Scania’s business landscape is changing. Emerging technologies, new competitors and business models, and global trends such as digitalisation have transformed what was once a relatively stable environment into a highly disruptive one. To prepare for the uncertainty ahead, we need to evolve our strategy for a rapidly changing world.

Towards 2020: a focus on growth

Our strategy up until now has been focused on growth, including increasing sales per vehicle, increasing Scania’s market share and entering new customer segments and new markets. Our strategic priorities, against which we assess our progress at regular intervals, have been to lead in customer satisfaction, have top employees, expand our sales volume and have excellent profitability. We are well on the way to delivering on our targets for 2020.

2025 and beyond: driving the shift

To be ready for the challenges of the next few years, we need to build on the strengths of our current strategy and keep our Excellence in Core (being good at what we already do) while at the same time sharpening our focus on the areas and decisions we need to take to win over the next five years. Our strategic priorities towards 2020 against which we assess our progress will remain, with the addition of corporate targets directly linked to how we succeed in driving the shift.


To succeed with our ambition to drive the shift towards a sustainable transport system, we will continue to, and increase focus on the following:

  • investing in the autonomous, connected and electrified transport technologies of tomorrow, while also increasing the uptake of low carbon solutions that are available today, such as renewable fuels.
  • harnessing the power of connectivity and data to drive better productivity and efficiency in our operations.
  • addressing some of the world’s most urgent environmental and social challenges by building a smarter, cleaner and decarbonised transport system, in line with the aims of the Paris Agreement and the UN’s sustainable development goals, while adhering to the highest standards in our own operations. Setting science-based climate targets is central to this overall commitment.

Science-based targets

Driving the shift depends in large part on decarbonisation. Transport accounts for nearly a quarter of global carbon emissions – so if we are to achieve a sustainable transport system in line with the aims of the Paris Agreement, the sector must be fossil-free by 2050. Decarbonisation is therefore central to our purpose and strategy.


To scale up our action on climate change, Scania has pledged to setting science-based climate targets, committing us to reducing emissions at the scale and pace science dictates is necessary to limit global warming to 1.5°C above pre-industrial levels. This commitment represents a radical leap forward in our carbon-reduction ambitions, as the targets cover not only emissions from our direct operations, but also from our vehicles while they are in use (which accounts for the bulk of our overall carbon footprint). Scania’s science-based climate targets will be fully aligned with our corporate targets.


Scania is one of the world’s first heavy vehicle manufacturer to sign up to the most ambitious science-based targets, and one of only 87 companies around the world to have done so in time for the Climate Action Summit in September 2019.