Helena - TruckEast's New Area Sales Manager

TruckEast Welcomes New Area Sales Manager

27th February, 2026

Helena has become a familiar face at TruckEast over the last year, she will now be overseeing new sales in the Norfolk and Cambridgeshire area.

 

Let’s dive straight in and get to know her!

 

Helena was born into a haulage family, from the moment she left school, she entered the transport industry and worked as a transport manager for over 20 years, giving her heaps of industry knowledge!

 

Her love for Scania’s brought her to TruckEast over a year ago, where she been committed to establishing relationships as a business development executive – many of which she will continue to support in her new role.

Self-described as a ‘people person’, Helena is most excited to build & nurture relationships in the local areas!

 

‘Trucks are my passion; I am excited to get involved in the process of big campaigns with our customers – helping them to expand their fleets and keep their businesses moving. I am truly proud to work for TruckEast and the Scania brand’

 

Helena’s love for trucks goes beyond her work, she has her very own show truck at home – a Scania 4 series, which she is beyond proud of! 

 

Aside from her one true love – trucks – Helena has a woollier passion… Her sheep! Yes, you heard it, Helena has her own flock of 55 woolly friends. Her passion for the outdoors and farming is rooted in her childhood, where she spent a lot of her time horse-riding.

 

Fast-forward to today, she loves spending time with her family, especially her little nephew who also has a pony – Helena plans to join her nephew on his rides and will be buying a horse very soon!

As you can imagine, looking after 55 sheep can build up quite an appetite! Helena likes nothing better than a Hawaiian pizza (controversial we know) - it is the one meal she could eat for the rest of her life, followed closely by a fruit crumble!

 

As a woman of many talents, we asked Helena if she could learn any talent overnight what would it be…

 

‘I’d love to be able to learn a language overnight, specifically Italian as they seem to use so much emotion in their language you can always tell how they’re feeling just from how they speak’

 

Helena is delighted to be stepping in to this new chapter of her career; ‘I love mixing with people and I love trucks, so the job rolls all of my passions into one – It is a dream to be able to sell Scania trucks. I’m passionate for the product and the brand, I am ready to build on the amazing foundations that have been built – the possibilities are endless!’

Helena will be covering the following postcodes:

 

PE1, PE3-PE4, PE6, PE13-PE16, PE30-PE38,

NR21-NR23, IP26-IP29, IP32-IP33,
CB6-CB8, CB24-CB25