Scania grows in Saudi Arabia:New customer purchases 70 trucks
On Wednesday, Scania signed a contract for the rapid delivery of 70 tractor units to the car haulage firm of Al-Bassami in Riyadh, Saudi Arabia. Added to an earlier order for 32 trucks, this means that GCC, Scania's Saudi Arabian importer, has sold more trucks after the first six months of this year than during the entire 1998.
"Scania has experienced a strong turnaround in 1999," comments Göran Östensson, who is responsible for the company's markets in Saudi Arabia and the Middle East. "The Saudi truck market has been under severe pressure for several years and the competition has been murderous. We achieved sales of 79 vehicles in 1998 and we have now more than doubled that."
At present, 24 different makers of heavy trucks are competing in Saudi Arabia for a total market of no more than 2,000 vehicles per year. By mid-year, Scania's importer, General Contracting Company-Olayan (GCC), had achieved a market share of 7.5%.
Al-Bassami operates all over Saudi Arabia, transporting private cars for domestic air passengers between the country's airports. The company formerly had eight older Scania 3-series trucks in its fleet and has now opted for the modern 4-series.
For further information, please contact Bo Östlund, Corporate Communications, tel. +46-8-553 828 46 or +46-70-543 81 42 (mobile).