Increased presence on the Italian bus market: Scania gets order for 63 buses from Bari
On Wednesday, Scania delivered the first in a series of 63 intercity buses or-dered by Ferrovie del Gargano in Bari in southern Italy. This company, which is on of the leading bus operator in the Puglia region, will use the buses primarily for intercity operations.
Italy is currently one of Europe's largest bus markets, with sales totalling more than 2,600 heavy buses last year. In order to improve its presence on the Italian bus mar-ket, Scania recently opened a regional office for bus sales in Trento in northern Italy.
"This order is a breakthrough and confirms that our increased focus on the Italian bus market is well on the way to success," says Henry Jonsson, Marketing Director Buses for Scania in Italy.
In addition to the new order for 63 Scania buses, Ferrovie del Gargano already has about 50 Scania buses in its fleet of 160 vehicles. The new buses, with bodies built by Italian bodybuilder De Simon, will be built on the new Scania tourist coach chas-sis (K124 EB4x2), powered by the Scania 360 hp 12-litre diesel engine.
1998 saw Scania increase its sales of buses on the Italian market by almost 20 per-cent to 118 buses, corresponding to a market share of 4.5 percent. Sales of Scania buses in Italy have so far concentrated on intercity buses and tourist coaches, with bodies built by De Simon and Irizar of Spain.
"With our new city-bus range including the Scania OmniCity low-floor bus, we also expect to be able to increase our presence in the city-bus segment," says Henry Jonsson.
For further information, please contact Gunnar Boman, Scania Buses & Coaches, tel. +46 150 58599 or tel. +46 70 5508606, e-mail firstname.lastname@example.org