Breakthrough for Scania's buses in Venezuela
Scania has had a successful start this year in Venezuela. Three Scania dealerships were established in 1996 and their sales include an order for around 60 tourist coaches, which will be delivered to the country during the first half of the year.
"Should the market continue to grow at this pace, we may consider establishing our own importer company in Venezuela," says Jorma Halonen Vice President Sales and Marketing of Scania Latin America.
Scania sold its first buses to Venezuela in the early 1990s and some 100 are currently in operation there.
The northern regions of the country are on the verge of a period of extensive expansion. The total market in Scania's segment is estimated at 450 trucks and 200 buses. Growth is particularly strong within the petroleum, gas and mining industries.
The three Scania dealers including service workshops are located in the north-western part of the country. Scania intends to gradually expand the dealer network with outlets in other regions of strategic importance as well.
Scania enjoys a strong position in the South American market. Scania has its own production units in Brazil and Argentina and an assembly facility in Mexico. In 1996 Scania sold 7,400 trucks and 1,600 buses in South America and was the heavy truck market leader in both Brazil and Argentina.
For further information, please contact Thomas Skoglund, phone +46 70 556 07 97
Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. With 22,200 employees and production facilities in Europe and Latin America, Scania is one of the most profitable companies in its sector. In 1996, turnover totalled SEK 33,700 million and profits after depreciation SEK 2,700 million. Scania products are marketed in about 100 countries worldwide and approximately 95% of total production is sold outside Sweden.