Scania set to conquer new market shares with its new construction truck
A truck specially designed for heavy construction duties is the latest addition to Scania's new truck generation. This newcomer aims to give Scania a leading position in the world market for construction vehicles, a position Scania currently enjoys for its long-haul trucks.
The unveiling of the new construction truck range which Scania has named the C-class, is scheduled for the international truck show in Geneva which opens on 12 January. The first model in the new truck generation, the L-class, has already been endowed with the prestigious 1996 International Truck of the Year award.
"The market for construction trucks in Europe is between 20,000 and 25,000 units a year in Scania's segment," says Urban Erdtman, Vice President and head of European sales and marketing.
"There is immense potential in countries whose infrastructure is undergoing rapid development, for example central and eastern Europe. It is our ambition to expand our construction segment to at least the same size as our long-haul segment over the coming ten-year period."
The new range of construction trucks represents stage two of Scania's shift in generation from the 3-series to the 4-series. The new construction trucks are available in a large number of variants specially designed to meet customer requirements for vehicles which exactly suit the demands of the construction industry, thus helping maximise the haulage operator's profitability. The wide specification range includes trucks for just about every purpose, from tough off-road operation and heavy specialist transportation to lighter transport operations to and from building sites.
Scania's modular "building-block" approach permits individually tailormade specifications to suit just about any requirements. And the future trend is clear: increased vehicle specialisation is here to stay.
1995 was Scania's best-ever year for sales in Europe
"Our 3-series raised Scania's market shares in Europe from 12.8% to 14.5% last year," explains Urban Erdtman.
"This is naturally a sign of customer confidence in our vehicles. We also managed to keep pace with the immense surge in demand owing to major investments in increased production capacity.”
"The overwhelming reception given to the 4-series bodes well for the future. The new model currently accounts for about 15 per cent of our European production, a figure set to rise to 100 per cent by the end of this year. What is more, this year will see the launch of a large number of new 4-series models.”
Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. With 22,000 employees and production facilities in Europe and Latin America, it is one of the most profitable companies in its sector. In the first nine months of 1995, turnover totalled approx. SEK 25,400 million and profits after depreciation approx. SEK 3,500 million. Scania products are marketed in about 100 countries worldwide and almost 97% of total production is sold outside Sweden. Scania is a wholly-owned subsidiary of Investor, a Swedish public investment company.