• 上海-静安区
• 支持与管理

The Public Relations Manager is responsible for building and maintaining our brand’s reputation as the preferred and easy trucking partner. This is achieved by safeguarding our brand image and perception through effective management of external relations, crisis communications, and serving as the single focal point of contact for the media.

Main duties:

• Develop and implement PR strategies to position the brand as the preferred and easy trucking partner
• Safeguard and enhance the brand’s image and perception in the market
• Manage all external communications to ensure consistency and alignment with brand values
• Act as the focal point of contact for media inquiries and relations
• Develop and execute crisis communication plans to protect the brand’s reputation during challenging times
• Identify opportunities to collaborate with key media to produce content and videos on their channels
• Develop relationships with journalists, influencers, and media professionals to enhance brand visibility
• Identify and leverage effective paid media opportunities to amplify brand messages
• Collaborate with the SoMe team to create compelling advertising content
• Arrange and coordinate interviews and media engagements for company executives
• Ensure executives are well-prepared with key messages and talking points
• Plan and coordinate media events, including test drives, activities and media gatherings
• Ensure events are executed flawlessly to generate positive media coverage
• Monitor media coverage and competitor exposure to stay informed about industry trends and public perception
• Analyze media coverage to measure the effectiveness of PR efforts and identify areas for improvement
• Set clear KPIs for PR activities and initiatives
• Track and report on the results of PR campaigns and activities, providing insights and recommendations for future actions
• Actively work and support projects but not limited in the JD

Education and/or Experience

• Bachelor degree in Public Relations, Communication, Marketing or related field.
• Proven experience as a Public Relations Manager or similar role
• Strong understanding of media relations and crisis communication
• Excellent communication and interpersonal skills
• Ability to build and maintain strong relationships with media professionals
• Experience in planning and executing media events and campaigns
• Strong analytical skills to measure and report on PR effectiveness
• Ability to work under pressure and manage multiple projects simultaneously
• Experience in the trucking or transportation industry preferred

Application

If you’re the right person for this opportunity and like the idea of joining a environment with great opportunities for professional development, then please contact us.

There are two different ways to submit your application.

For Scania Sales China

Please send your application via mail to: scn.recruitment@scania.com

For Scania Production China- located in Nantong Rugao

Please send your application via mail to: recruitment.sas@scania.com

Your application should include a covering letter describing why this would be a good step for you in your career and how you will contribute to the group's success and a CV in English.

We look forward to receiving your application.