• 上海-静安区
• 支持与管理

A brief summary of the provided position as below ：

The Content Marketing Manager Role will be responsible to create and oversee all the content strategy and content production aspects (e.g. social posts, articles, graphics, short videos, social activation, internal documentations proofreading etc.)

Duties and Tasks

· Manage owned social media channels content strategy and production to achieve KPIs

· Create compelling content for various digital channels, including websites, all channels of social media (Weibo, Wechat, TikTok), APP and user community management

· Plan innovative and efficient social media activity for marketing campaigns to enhance sales volume & brand awareness

· Collaborate with cross-functional teams to ensure alignment of content with product launches, campaigns, and business objectives.

· Manage and coordinate content production, including working with internal subject matter experts and external agencies.

· Ensure consistency in brand voice, messaging, and style across all content

· Responsible for proofreading and editing Chinese/English content before publishing, including brand advertisements, landing pages, training materials, social media, etc…

· Facilitate livestream on social media by providing in-depth product and brand messages from content structure to script creation

· Be the gatekeeper of content quality and responsible for timely delivery to the market and all partnerships

· Ensure KPIs and content plans are being achieved digitally nationwide, especially as they relate to support services being offered by the agency partner to achieve said goals

· Provide regular reports on content effectiveness, making data-driven recommendations for improvement.

· Work closely with other marketing team members, cross-functional teams and external partners to deliver and organize consistent and innovative communication assets to support product/brand/business objectives

· Actively work and support projects but not limited in the JD

Education and/or Experience

• Bachelor degree and above
• 3-5 years work experience in content production, especially with WeChat/TikTok backgrounds
• B2B Marketing or agency related working experience is a plus
• Passionate, quick learner who thrives in a fast-paced, dynamic work environment
• Good written and verbal english skills

Application

If you’re the right person for this opportunity and like the idea of joining a environment with great opportunities for professional development, then please contact us.

There are two different ways to submit your application.

For Scania Sales China

Please send your application via mail to: scn.recruitment@scania.com

For Scania Production China- located in Nantong Rugao

Please send your application via mail to: recruitment.sas@scania.com

Your application should include a covering letter describing why this would be a good step for you in your career and how you will contribute to the group's success and a CV in English.

We look forward to receiving your application.