Scania initiates bus sales in Germany
Scania has sold trucks in Germany for over 30 years and is now the biggest imported make in the country. Scania Deutschland has now taken a further step with the initiation of a major campaign to sell bodied buses. The first of these will be a new generation of tourist coaches.
"Our target is to sell 100-150 tourist coaches per year," says Gunnar Rustad, MD of Scania Deutschland GmbH.
Known as the Scania Century, the new vehicles have been developed in close cooperation with bodybuilder Irizar. Scania has had sole sales rights to Irizar’s products in Germany since 1 July.
The buses are based largely on Scania trucks, 85% of the driveline and chassis components being identical to those used in the trucks. This ensures a high level of parts availability and creates the conditions for problem-free maintenance at Scania’s 193 German service workshops. Scania Deutschland is also establishing workshops to specialise in buses.
"Although Scania also produces modern urban and interurban buses, we have opted to take one step at a time and to begin with tourist coaches. However, I do not exclude the possibility that we will be represented in those segments too within the next few years," says Mr. Rustad.
The world market for heavy buses is about 60,000 units per year, 16,000 of which are sold in Europe. Scania is the fourth biggest maker of heavy buses in the world and its aim is to continue to grow.
"We intend to increase our market share in Europe by a further 5% within five to ten years to reach a level of 15%. In this context, the German market occupies a key role," comments Åke Brännström, Senior Vice President, Scania Buses & Coaches.
For further information, please contact Hans Rubenstein, tel. +49-1-716 827 866.
Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. With 23,800 employees and production facilities in Europe and Latin America, Scania is one of the most profitable companies in its sector. In 1997, turnover totalled SEK 39,700 million and income after financial items SEK 2,800 million. Scania products are marketed in about 100 countries worldwide and approximately 95% of total production is sold outside Sweden.