Scania makes long-term investment in Germany
"Scania is presently carrying out the biggest investment programme ever made by the company in Germany through a further forceful structuring, strengthening and development of its sales and service network. Market investments during 1997 have been estimated to exceed SEK 100 million, and we count on making annual investments of the same magnitude over the next few years."
These were the words of Gunnar Rustad, Managing Director of Scania Deutschland, at a press conference held in conjunction with the opening of a new dealership in Gera, near Leipzig. The facility is located close to the main transit route for the growing truck traffic between western Europe and the new markets in the east.
Germany, volume-wise, is the largest truck market in Europe. It is also one of Scania’s most important markets. Approximately 3,000 Scania trucks have been registered in Germany so far this year, making the country Scania's third largest market in the world. At present, Scania‘s market share in Germany is around eight percent.
Scania’s present marketing investment in the German dealer network consists primarily of three parts: direct acquisition, structural measures and competence-development efforts. This programme is aimed at providing Scania’s customers with a more comprehensive sales and service network, with higher levels of service and expertise.
A sales and service facility was recently opened in Dresden, which also constitutes a vital junction for the truck traffic between western and eastern Europe. Before the end of the year, similar facilities will also be opened in Kerpen and Laucha. Plans include the building of additional facilities in Duisburg, Berlin, Frankfurt and Bad Waldsee during 1998.
Scania Deutschland currently has 43 dealerships, eight of which are company subsidiaries, and a total of 148 service partners in the new structure under development.
For further information, please contact Ulf Söderström, Scania Communications and Public Affairs, telephone +46 8 5538 1044.
Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. With 22,200 employees and production facilities in Europe and Latin America, Scania is one of the most profitable companies in its sector. In 1996, turnover totalled SEK 33,700 million and profits after depreciation SEK 2,700 million. Scania products are marketed in about 100 countries worldwide and approximately 95% of total production is sold outside Sweden.