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Scania at the Truck & Fleet Conference

The second Truck and Fleet Conference – UAE took place at the Radisson Red hotel in Dubai on 27th May 2021.

The event was organised by CPI Trade Media’s Truck and Fleet  Middle East magazine and featured a stellar line-up of names from the transport and logistics sector as well as many of the commercial vehicles sector’s biggest OEMs and manufacturers. This one-day Truck & Fleet conference included a unique blend of insight from world’s leading vehicle-makers, thought leaders from the regional Truck & Fleet industry, and a raft of technical and solutions experts serving the region.

Mr Erik Bergvall, Managing Director at Scania Middle East particpated at the OEM Roundtable along with the other brands and spoke about Scania’s unique contribution in the region and the sustainable way forward. ”We now have what we call digital value selling which is basically aimed at supporting the front line to our sales organisation in a better way through the regional office, with us bringing in expertise from the factory and competence into the discussions with the customer. Digital media opens up great possibilities in this regard.”

Mr. Hans Wising, Sales Director at Scania Middle East presented and talked about what Sustainability means at Scania. ”Driving Scania’s shift into sustainability has become our purpose and part of our core strategy. Together, with our customers and partners, we are driving the shift towards a sustainable transport system. We need to break away from the correlation between increasing demand for transport and the increase in carbon emissions, noise, congestion and accidents.”