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New Managing Director for Scania Siam

The Thai market is challenging, and Scania has a plan to tackle it.


Stina Fagerman, the first female Managing Director for Scania Siam, will continue to develop the company in order to continue to grow. Her focus is to expose Scania premium products and services to current and potential customers as well as leading the shift toward a more sustainable transport industry in Thailand.

Scania Siam welcomed its new Managing Director, Stina Fagerman, as of August 1st, 2019.  She has arrived in a time of challenging economic situation in the country and in a business sector with fierce domestic competition. Stina Fagerman is convinced that in times like this it is even more important to invest in reliable, high quality solutions, in order to minimize the risk of unplanned downtime and cost. The need of going for more sustainable solutions has also never been greater.

 “At Scania, we want to drive the shift to sustainable transport solutions in the industry.  It is our vision.,” said Stina Fagerman, “We all know the economic outlook of Thailand is on a slight decline, but Scania still has a firm belief in Thai market for its strong potential and Scania has great potential to grow in the market. As of February 2019, our investment in a new factory in Bangkok sent a strong signal to the market.  We will make Thailand to one of our important hubs for Scania in Asia.”

As the first female at Scania Siam to assume this prominent position, Stina Fagerman proudly states that the number of female managers at Scania Siam is around 40% , which is higher than in most markets. Scania believes in equal opportunity and diversity.  Having a balanced gender mix in the work environment helps strengthening teamwork, resolving problems and drive business growth.

Scania has been the market leader for European truck brands the last two years in the Thai market. “We aim much higher than that.,” Stina Fagerman stated her point in Scania vision, “Scania wants to meet as many customers as possible and make sure that they get the possibility to try our great trucks and how we can meet their needs. Our sale representatives recognize that every business operation has different requirements and we can help achieving best profitability and up-time while shifting their operations to lasting sustainability.”

Rising competition in Thailand means more choice for the customers.  Scania wants to communicate with the customers about what makes Scania to stand out, in terms of proven performance, fuel efficiency, quality, driver’s comfort, flexibility in customization, and service portfolio.  All Scania trucks have been praised for fuel efficiency and the latest truck generation achieves 5% more than prior models.  It is a sound investment for any business.

Customer feedback about the new generation of trucks has been overwhelmingly positive.  It is one of the key indicators to Scania success.  Going forward next year, we have a lot of activities planned: starting with mini road-shows to allow customers to explore our best products and experience the comfort and performance from test-drives.  Also, the biannual Scania Top Team event and Scania Driver Competition, aiming for drivers to achieve maximum uptime and road safety, respectively.  Scania will also expand dealer network and service portfolio to offer more choices to our customers.  We believe that the service repair and flexible maintenance keep optimal cost and maximize uptime.  Lastly, for the first time in 2020, Scania will roll out SSS project to grant scholarship for excellent students in local technical institutes and opportunity to work at Scania Siam.


About Stina Fagerman

Stina Fagerman is highly regarded by Ledarna (Sweden), the empowering leadership institute. She was recognized as one of the top female leaders of the future 4 years in a row.  Her career began at Sales and Marketing department at Scania headquarter 12 years ago.  The last seven years she was managing the Sales department at Scania Switzerland and she succeeded in placing Scania as the market leader for the first time. . In August 2019 she assumed her new position as Managing Director at Scania Siam Co., Ltd.