HEBA ELTARIFI AS NEW MANAGING DIRECTOR OF SCANIA SOUTHEAST ASIA – JOINS DURING THE FIRST 50 YEARS CELEBRATION
Scania Southeast Asia
Bukit Jelutong, Shah Alam - Heba Eltarifi is the new Managing Director of Scania Southeast Asia based in Malaysia. She will assume her role on the 1st of January 2021. This is the year Scania Malaysia celebrates their First 50 Years in the country.
Skilled in strategic business planning and execution, internal and external stakeholder management, operational management, and business and process transformation, she has built high-performing teams and driven a culture of achievement in her previous senior management role as Chief Financial Officer at Scania Australia. Responsible for the Finance, IT Procurement departments in Australia, as well as for commercial operations such as Used Truck Sales and Truck Rental, Heba has enjoyed a wide range of experiences within the business over the past two decades. She holds a Bachelor of Commerce degree, Diploma of FEM Executive Management Program from Stockholm School of Economics and is a Certified Practising Accountant.
Heba brings enthusiasm, proficiency and commitment to the Managing Director role at Scania Southeast Asia. She is married with one child and, in her spare time, enjoys travelling, reading, listening to music and exercising.
“Scania will continue to support the logistics, construction and public service sectors, commuting people and goods every day throughout the region and in this country. We will continue to help our customers achieve the best profitability while reaching their sustainability goals,” said Heba. “The timing cannot be any more challenging than the economic impact that our customers are facing throughout the region due to the pandemic. I am confident that my team and I will continue to pull through and come out stronger than ever for them.”
Scania Southeast Asia is a business unit with its head office in Malaysia. It supports Malaysia and Singapore markets with dedicated captive sales and services centres and for the markets in Vietnam, Myanmar, Philippines, Brunei and Cambodia; the support is channelled through authorised private dealers.
In Malaysia, Scania started back in 1971 with the first Scania LB110 truck’s arrival at Port Klang, delivered to Kontena Nasional. The first locally assembled truck, and the first low-floor city bus were delivered in 1994. Then in 2006, Scania delivered the first PGR-series. The first B-Double in Malaysia arrived in 2012. Scania Credit Malaysia provided the first financial solutions in 2013. Scania Assistance started the first 24/7 roadside assistance in 2014 and Fleet Management Systems were first introduced in the same year. Scania then got recognised for all its efforts by winning the Sustainable Urban Transport Award in 2017. A record year of vehicle sales, signing the first Scania Ecolution customer, the first school to be spearheaded by “Master Sustainability by Scania” – all in the same year of 2018. Then delivered the first International Truck of the Year, the New Truck Generation in 2019 and the first Scania XT truck in Sarawak in 2020. Recently, Scania Malaysia also announced that its Ecolution partnership customers yielded a significant CO2 reduction equivalent to planting 10,000 trees flourishing for the past one year.
“I will continue Scania’s leadership in driving the shift towards a sustainable transport system in the region and also in Malaysia. All of this by continuously putting our customers’ profitability and sustainability in the centre of our concern,” said Heba. “I am also honoured to be in Malaysia at such a momentous time. I have no doubt that Scania and our customers have built a great foundation in the first 50 years for us to continue to leap forward into the next 50 and beyond.”
“I will continue Scania’s leadership in driving the shift towards a sustainable transport system in the region and also in Malaysia. All of this by continuously putting our customers’ profitability and sustainability in the centre of our concern,” said Heba Eltarifi. “I am also honoured to be in Malaysia at such a momentous time. I have no doubt that Scania and our customers have built a great foundation in the first 50 years for us to continue to leap forward into the next 50 and beyond.”