The call to action is a #SpeakUp Save Lives campaign demanding for stronger leadership to reduce road traffic deaths and injuries. The campaign is calling out for each of us in our own capacities to be leaders for road safety and to fight for it.
Whether as a pedestrian, cyclist, motorcyclist, driver or passenger, every day we all travel on our roads and we face risks on our journeys that are preventable. The campaign is calling for you to demand for safe journeys, to speak up on unsafe driving and take the lead in making a difference to reduce road carnage.
Enough is Enough
According to the World Health Organization (WHO), approximately 1.3 million people die on the road each year and between 20 and 50 million sustain non-fatal injuries. Closer home, the National Transport and Safety Authority (NTSA) reports that as at April 2019, road fatalities increased by 24.57% at a total of 3,767 compared to the same period last year where a total of 3,024 fatalities were reported.
“How many more people need to die on our roads for us to say enough is enough?”, a question Francis Meja, Director General at NTSA asked guests during the launch of the road safety week campaign in Nairobi, Kenya.
“Road safety is a big problem here in our country that is preventable. Let us stop being spectators on the road. We need to speak up and report reckless driving on our roads,” he emphasized.
Driver Training and Coaching
At Scania, the safety of our drivers is paramount and through our driver training and coaching, we equip our customers’ drivers with the knowledge and expertise needed for them to be responsible and careful drivers on our roads.
In enhancing safety features in our vehicles, we are using technology through a fleet management system installed in all our vehicles to monitor driver behaviour. The system is able to monitor speed and the driving habits of the driver.
Road safety is our collective responsibility and we need to make the resolve of changing our behaviour on the road by adhering to speed limits, road signs and speaking up and being a leader for road safety.
What are you demanding? Don’t be quiet, Speak Up!