Scania has created a social responsibility programme with the aim to help children in Peru’s Andean communities whose lives are greatly impacted by cold temperatures in their villages. The programme, called Transporting Warmth, is for children aged 2-12 years old.
Each year many fatalities occur in Andean communities during the cold weather season due to illnesses such as pneumonia and related ailments. Children are especially susceptible to falling ill.
In response to the plight of children in affected areas, Scania has partnered in a strategic alliance with Hösėg, an outerwear company committed to social entrepreneurship and the promotion of collaborative consumption; buy one, give one.
For each item of clothing Hösėg sells, their company donates a jacket to a low-income child affected by the cold weather in the Andes.
The Transporting Warmth jackets are designed for the extreme climate conditions the children are exposed to.
Scania Peru also donated a jacket to the children, for each Scania vehicle (truck or bus) sold during 2017. The donations made customers active participants as well, by becoming ambassadors of the programme when they purchased a vehicle. Customers received a welcome kit that included: a jacket, a donation certificate for their company, and special brand identification for the vehicle.