For the first time in its own right, Scania is taking part in the Tokyo Motor Show. In using the huge event to launch the new truck generation to the Japanese market, Scania’s messages to Japan are that it is driving the shift towards sustainable transport and that it is ‘here to stay’.
Scania is pulling out all the stops in a bid to strengthen its position in the Japanese truck market. That much is clear from the company’s impressive plans for next week’s Tokyo Motor Show, one of the biggest dates on the international auto show calendar.
Scania in Japan
This year’s edition of the huge, biennial event is expected to attract over 800,000 visitors over an eleven-day period from October 25 to November 5. Scania will be taking the opportunity to launch its new truck generation to the Japanese market, along with a full range of Scania’s sustainable solutions, including a portfolio of services that can be tailored to each customer’s needs. Scania will be displaying two new generation trucks (R and G-series), one PRG truck (P cab) and a new generation truck with a split cab, while its exhibition stand promises an immersive experience that heavily references the original Paris launch event back in August 2016.
Scania only entered the Japanese market in its own right in 2009, following many years allied with the local vehicle manufacturer Hino. Since then the company’s profile and sales have been steadily rising, but its presence at Tokyo Motor Show underlines Scania’s determination to expand its market share in Japan, one of the key areas of potential growth in the rapidly-expanding Asian market.
Commitment to sustainability
The new President and Representative Director of Scania Japan, Mikael Lindner, sees the show as a chance to emphasise Scania’s twin commitments to sustainability and the Japanese market. “We are very excited to be taking part in Tokyo Motor Show,” he says. “Japan is a very important market for Scania, and we are here to stay. We believe that our range of sustainable solutions gives a real opportunity to increase our market share while driving the shift towards sustainable transport.”
In addition to the Scania stand, there will also be a VIP event in Tokyo’s Roppongi Hills district on October 26, at which many of Japan’s key dealerships and customers will be represented.