This year, Coca-Cola’s traditional Christmas tour of Brazil will feature Scania’s new generation trucks. Heading off at the end of November, the ‘Caravana Iluminada de Natal’ has scheduled 42 city visits in 6 states.
The eight red Scania trucks are all illuminated with LED lamps with Christmas theme liveries that feature Santa Claus and iconic Coca-Cola bears. “The caravan is a perfect debut for the new generation trucks in Brazil, which were launched just a few weeks ago,” says Márcio Furlan, Marketing and Communications Manager, Scania Commercial Operations Brazil.
The new Scania trucks will arrive for the inauguration of the spectacular 43-metre Christmas tree in São Paulo’s Ibirapuera Park. A tradition since 10 years, the tree attracts thousands of residents and visitors. This year, it is decorated with more than 250 ornaments, including 12 one-metre holographic balls, with five full-sized bears at the base.