Sales and Marketing

Sales and Marketing

Scania’s sales organisation spans the entire company, with a presence in over 100 countries.

While the central marketing department in Södertälje handles comprehensive analysis, strategy and method development, some 95 percent of sales occur outside Sweden.

Scania gains insights into different client needs through close customer contact, in turn driving Scania’s product development and benefitting the end customer. Scania’s relationship with its customers spans the entire life of the product, with the actual sale just the starting point. The service market is a growing segment, and Scania stands ready to support customers, keeping them up to date with news and new services.

Roles within Sales and Marketing

Below are some examples of roles within Sales and Marketing and the duties that they encompass.

Area Manager

  • responsible for a defined market area, with a focus on strengthening Scania’s position in the market
  • business support for the distributors, in their day-to-day work
  • responsible for initiating cross-functional efforts

Market Coordinator

  • analyses the market and supports the Area Manager in commercial, administrative and operative issues
  • prepares and reports on material for pricing and marketing
  • works closely with large customers and picks up on their needs

Pre Sales Director

  • responsible for defining and refining sales and marketing strategy
  • responsible for ensuring that the business unit lives up to customer needs
  • works closely with the sales organisation

Product Manager

  • responsible for business development related to applications
  • creates strategy for those solutions, industries and market segments within their area of responsibility
  • responsible for supporting distributors in their marketing efforts when new products are released


  • sells and markets new and used vehicles within Scania’s range
  • follows-up and evaluates deliveries
  • responsible for developing the sales organisation’s network, and enshrining the Scania brand

Work areas within Scania

With 49,000 employees in 100 countries, we are strategically placed where our customers need us, wherever they operate.

Research and Development operations are based in Södertälje, with some 3,500 employees. Scania’s aim is to use customers’ specific needs to develop high-quality products, services and solutions with short lead times.

We have production units in seven countries in Europe and in Latin America, with some 12,400 employees working to ensure production, quality and delivery. There is a focus on continuous improvements within the areas of production, working environment and safety.

The IT area requires many resources and solid expertise in order to be able to deliver solutions to all parts of Scania’s operation.

Scania´s organisation also encompasses a wide variety of different areas of operation for conducting business affairs, selling products and services, and providing support to the organisation.