Scania’s sales organisation spans the entire company, with a presence in over 100 countries.
While the central marketing department in Södertälje handles comprehensive analysis, strategy and method development, some 95 percent of sales occur outside Sweden.
Scania gains insights into different client needs through close customer contact, in turn driving Scania’s product development and benefitting the end customer. Scania’s relationship with its customers spans the entire life of the product, with the actual sale just the starting point. The service market is a growing segment, and Scania stands ready to support customers, keeping them up to date with news and new services.
Roles within Sales and Marketing
Below are some examples of roles within Sales and Marketing and the duties that they encompass.
Area Manager
- responsible for a defined market area, with a focus on strengthening Scania’s position in the market
- business support for the distributors, in their day-to-day work
- responsible for initiating cross-functional efforts
Market Coordinator
- analyses the market and supports the Area Manager in commercial, administrative and operative issues
- prepares and reports on material for pricing and marketing
- works closely with large customers and picks up on their needs
Pre Sales Director
- responsible for defining and refining sales and marketing strategy
- responsible for ensuring that the business unit lives up to customer needs
- works closely with the sales organisation
Product Manager
- responsible for business development related to applications
- creates strategy for those solutions, industries and market segments within their area of responsibility
- responsible for supporting distributors in their marketing efforts when new products are released
Salesperson
- sells and markets new and used vehicles within Scania’s range
- follows-up and evaluates deliveries
- responsible for developing the sales organisation’s network, and enshrining the Scania brand
