Scania’s Open Day on Saturday, 8 September, at its largest production centre in Södertälje attracted nearly 11,000 visitors. The Open Day was held as the final in the 2012 Young European Truck Driver (YETD) was decided adjacent to the Chassis Production workshop.
When gates to the workshop were closed, more than 7,000 people had been counted. An additional 3,000–4,000 people were on site to visit the many exhibitions and see the final competition among Europe’s 24 best drivers. In total, the events attracted approximately 11,000 people.
“We could easily have counted even more visitors to the workshop if we’d held open longer,” says Project Coordinator Frida Rydin. “But we closed in time to give the workshop staff of 650 people a chance to follow the exciting final challenges in the YETD competition.”
More visitors than ever
In comparison with the YETD final and Open Day 2010, there were more visitors, more exhibitors and more invited guests.
“It was clearly evident that we saw greater enthusiasm and involvement this year. Many to the 300 people manning exhibition stands, promised to boost their presence at the next event.”
Fortunately, the entire event could be carried out without any accidents or security-related incidents.
Thank you for making this an unforgettable day at Scania.