Trips and visits, meetings with customers and Scania colleagues on four continents. The first 100 days as President and CEO of Scania have been hectic for Martin Lundstedt.
In three episodes you will be able to accompany Scania’s new President and CEO on some of his trips and visits during the first 100 days, documented in various reports and spontaneous video clips. Today Europe…
Episode 1, Europe:
Södertälje, Sweden, 8 September
Hannover, Germany, 19 September
Angers, France, 22 September
Södertälje, Sweden, 26 September
Milan, Italy, 2-4 October
Oskarshamn, Sweden, 26 October
Södertälje, Sweden, 1 November
Brussels, Belgium, 14 November
Södertälje, Sweden, 20 November
Simple and honest meetings
With Scania’s core values – “Customer first”, “Respect for the individual” and “Quality” – in his baggage, and an approach as transparent, personable and simple as possible, Scania’s new President and CEO has visited customers, Scania employees, media and decision-makers in Europe, Asia, South America and the United States.
Martin Lundstedt has always regarded visiting Scania’s customers as a key to the company’s future.
“I like simple, honest meetings where the customer’s everyday operations and problems are brought up quickly. I usually get a good picture of the customer’s problems and future plans at such meetings, but also of Scania’s potential to help the customer achieve better profitability.”
It is also a natural part of a President and CEO’s role to continually meet Scania’s many employees around the world. Lundstedt likes to talk about how Scania is “a large but small company”.
“Even when we are growing and getting bigger, it’s important not to lose our closeness.” At Scania, ´Respect for the individual´ means an organisation where there is no fear or anxiety, which are the main barriers to continuous improvement.”
One of Martin Lundstedt’s first tasks was also something that Scania’s new President and CEO feels especially passionate about. In the exciting finale of Scania Young European Truck Driver 2012, which was decided in front of packed stands inSödertälje,Sweden, he awarded the first prize ― a brand new Scania truck worth EUR 100,000 ― to the winner, Gabriel Warde fromIreland.
“It has been amazing to see how concentrated and focused the drivers were in the competition. Just one of them can call himselfEurope’s best young truck driver, but I think that all 24 drivers can feel like winners,” said Lundstedt.
More than 17,000 truck drivers under the age of 35 from 24 European countries competed in Scania Young European Truck Driver 2012. The European final was held during a two-day period and included events such as defensive and fuel-economy driving, cargo securing, check before driving, rescue and fire and safe manoeuvring.
Scania Young European Truck Driver is a global initiative for responsible and safe driving, started by Scania in 2003. By highlighting the importance of the driver, Scania also wants to help attract more young people to the driving profession.
Every second year, the automotive industry meets at the IAA exhibition in Hannover, Germany, the world’s leading trade fair for transport services and logistics. This year, Scania displayed a wide range of products and services, including a new series of gas/biogas engines for trucks and buses and “Ecolution by Scania”, a package of products and services that minimise fuel consumption and CO2 emissions.
For the first time as President and CEO, Lundstedt met the press at Scania’s stand at the IAA and delivered a presentation about Scania’s vision and its close collaboration with customers.
“Scania will never be the result of a changing world. We are a driving force in the changing world,” stated Lundstedt, among other things.
When Scania Production Angers celebrated its 20th anniversary in September, Lundstedt was a logical guest. Between 2002 and 2005 he was Managing Director of this assembly plant in westernFrance. Most of the many employees he got to know are still working there.
During the celebration, Scania’s new President and CEO took the opportunity to tour the production facility and also to say hello and talk to old friends.
Employees at Scania Production Angers had invited their families and friends. A total of 3,000 people participated in the celebrations on 22 September.
Growth and flexibility were the focus of Scania’s Capital Markets Day held in Södertälje late in September.
“Demand for transport equipment is based on economic growth. The outlook in many of our markets is not particularly bright in the short term, but growth will return in the longer term. This is why we will continue to invest in increased production and service capacity, and we will also boost our research and development efforts,” was Lundstedt’s main message to analysts and financial journalists.
Scania is carrying out a number of investments which will lay the groundwork for the company to take advantage of future growth opportunities. One example is the Ecolution by Scania concept, which involves Scania setting targets for fuel consumption together with the transport company. Vehicles and services-related products are specified for the lowest possible fuel consumption. The service also includes driver training and follow-up. All parameters are monitored, allowing the customer to continually receive feedback to ensure more efficient driving. Whenever possible, alternative fuels are used to further reduce carbon dioxide emissions.
“Solutions such as Ecolution by Scania represent a great opportunity to strengthen our sales of service-related products,” says Lundstedt.
Scania’s Italian distributor Italscania organised a comprehensive customer event during three days in early October in Alba,TurinandMilan. Together with the management of Italscania and a large number of customers, Lundstedt discussed the Italian market and, of course, Scania’s V8 trucks, which have always been a best-seller inItaly.
The customer event concluded with a well-attended press conference inMilan, where Scania’s new President and CEO answered questions about his own career at Scania, the market outlook and Scania’s future plans.
In late October, Lundstedt visited Scania’s cab factory in Oskarshamn, southernSweden. At a large meeting in the city’s ice hockey arena, all employees received information about future plans, investment decisions and projects that have already started. The company’s investments in Oskarshamn are the largest since completion of the production unit inAngers,France20 years ago.
“Scania’s European and global knowledge- and production centre for cabs will continue to be Oskarshamn. Seven years have passed since I was last here, but both current production results and what I have seen during my visit today are super-positive. Scania Oskarshamn has added greatly to its knowledge and today it is a world-class production facility,” Lundstedt said, repeating what he emphasised many times during his first 100 days as President and CEO:
“Scania is a large but small company. Our most important investment is to continue to improve the way in which we work together and meet our customers at eye level.”
Scania’s new President and CEO was interviewed by the Swedish business magazine Affärsvärlden. Among other things, he said that flexibility is the key to Scania’s development and that the future looks bright for the company.
“Transport services are closely connected to economic growth, but sustainable mobility is required,” Lundstedt noted.
He also repeated that Scania’s strategy is to achieve sales of 150,000 vehicles at the next cyclical peak.
The theme of Scania’s high-level meeting on sustainable transport in Brussels in mid-November was what can be done to reduce CO2 emissions from the transport sector – here, now and in the future.
“Bringing a broader perspective to these challenges is critical. Traditionally, in these discussions there has been a sharp division between vehicle suppliers, transport operators and transport buyers. Through the conference here in Brussels, Scania would like to help build relationships among all the actors, including political decision-makers and the whole society our industry serves,” declared Scania’s President and CEO Martin Lundstedt.
Scania’s high-level conference has been a recurring element of theBrussels meeting agenda since the late 1990s and usually brings together between 200 and 300 participants. This year’s discussion participants included European Union Commissioners Connie Hedegaard och Siim Kallas.
Read more about the Scania Transport Conference at
The Battle of the Numbers (BON) is a project for large Swedish-based companies that want to move from words to action when it comes to putting more women in operative management positions, thereby creating the companies of tomorrow.
“Recruiting and retaining talent is a long-term challenge for Scania and the competition for skilled employees will not be less. For Scania’s long-term success, we must recruit from the entire pool of available talent. We must ensure that women really want to remain with us and that they increasingly choose Scania as their employer.” This is how Martin Lundstedt explains Scania’s involvement in this ambitious project, which started up on 20 November.
BON is one of several activities to raise awareness of the obstacles to professional development for women that exist at Scania, but above all it is part of the company’s efforts to bring about genuine change.
The purpose of BON is to build concrete knowledge of the challenges in the participating companies, both as a group and individually. In addition to Scania, participating companies are Ericsson, H&M, IKEA, SAAB, Sandvik, SEB, SPP, SSAB och Volvo. Together these ten companies, which do business around the world, have 570,000 employees. Each company has selected ten women in its own organisation to serve as the project’s knowledge base. During a number of workshops they will discuss what obstacles and opportunities they encounter. They will share their conclusions with each other and with the participating companies.