Designing buses for passenger appeal

Designing buses for passenger appeal

Watch your favourite series, smile at the latest jokes, relax to music or learn more about the wonders of nature. Onboard entertainment systems can significantly contribute to raising the attractiveness of bus travel.

“We offer stand-alone systems that don’t rely on commonly unstable mobile telephony systems while in motion,” says Anders Linder, Head of Intercity Buses and Coaches at Scania. “Passengers won’t have to suffer from intermittent communications and irritating time lag between mobile base stations. We are convinced that this will give operators and added edge.”

Scania Citywide

Attractive public transport is essential for sustainable development.

With an increasing share of the world’s population concentrated to urban areas, efficient and attractive public transport is essential for sustainable development. Congestion, harmful emissions and global warming will force cities to limit passenger car traffic. Buses and bus systems offer the quickest and most economical means of expanding public transport. But sticks will not suffice; carrots are also needed.

“The buses themselves must be appealingly externally styled to visualise that passengers can expect much more than from the buses of yesteryear. The interior should be perceived as light, bright and richly illuminated.”

Scania Interlink offers homelike comfort

In its coming Interlink Medium and High Decker buses, Scania has taken that to heart. The lower podester height and larger passenger-side windows result in pleasant and inviting surroundings. “We have a focus on homelike comfort,” says Anders Linder.

Scania Interlink

Scania Interlink makes the most of interior space for the best passenger capacity.

Abandoning the car in favour of the bus is obviously determined by several factors, not least quality of service. Regularity, punctuality and frequency will all play an important part. Regardless, information systems are decisive. Passengers expect real time information on waiting time and delays at bus stops. On buses, they can benefit from details on transfers to other bus and rail lines.

Meanwhile, it is important not only to regard the bus itself but as part of the public transport system. What are the city’s needs? What are the transport needs? These issues comprise much more than a bus with four wheels and also encompass traffic planning and mobility strategies. “By joining together all those engaged and pool all their knowledge and information, we can together generate the facts and figures needed to take a comprehensive and holistic approach.”

Public transport

Reaching a more sustainable world will require a greater share of public transport in passenger mobility.

“In short, we need to change the perception of the bus as outmoded and worn,” says Christer Evensson, Head of City and Suburban Buses at Scania. “Operators and public authorities as well as manufacturers must join forces to bring about a change of mind: Buses actually contribute to a better world.”