Scania’s communication activities aim to support the business by spreading knowledge about the company and the industry, primarily to customers and employees but also to other target audiences.
Promoting Scania´s brand and core values, Scania’s communications specialists work both within the company´s central organisation and globally, in cooperation with all markets. Other tasks include coordinating communications operations, managing press and media relationships, maintaining contact with decision makers, competitive intelligence, business intelligence and market analysis, coordinating activities at trade shows, and organising events like press conferences and driver competitions.
The goal is to let both the wider world and Scania’s employees know how Scania helps drive development and customer profitability through sustainable solutions, and to provide knowledge about our products, services and values.
To reach target audiences broadly and consistently, Scania works with communications agencies and uses various channels such as its own Newsroom, internal and customer magazines, newsletters, intranets, social media, videos, advertising and PR.