1988: New 3-series wins Truck of the Year award

1988: New 3-series wins Truck of the Year award

The new 3-series is launched and is awarded the prestigious Truck of the Year award. With the new range, Scania further refines the company’s modular thinking. The company is now able to manufacture “made-to-measure” trucks based on customer orders. In a dialogue with the dealer, each customer can specify individual demands. Together, they design the truck component-by-component and part-by-part. The result is a unique combination of components and equipment. Computers break down this unique truck order into its constituent elements. This immediately results in sub-orders for frame members, axles, a cab, transmissions and an engine from component production. These are assembled a few weeks later on a predetermined date at one of Scania’s chassis workshops. The 3-series also presents a reconfigured interior including a curved dashboard angled towards the driver. Designed by Italian Aldo Sessano, this dashboard becomes an ergonomic trendsetter in the industry.