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Scania enjoys continued high demand in Europe

Demand for heavy trucks in Europe remains strong and the high level of activity in the transport industry provides confidence for the future. Scania is maintaining a high market share in Europe in the truck market as well as on the bus and coach side.

After several sluggish years, the European heavy truck market seems to have gained momentum and as yet there are no indications that activity will decline during the next few quarters. 

“Our customers have a high capacity utilisation rate, which increases the incentive to renew and expand fleets. Other important underlying factors include a replacement need for the large volume from 2007-2008 and the fact that customers now feel confident about the new Euro 6 technology,” says Scania’s President and CEO Per Hallberg. 

Scania’s market share in Europe was a strong 16.6 percent during the first nine months of 2015, which is 1.6 percentage points better than last year. The increase is, among other things, connected to a leading Euro 6 range and sales activities in new segments. 

“In order to maintain and capture new market shares, we are continuing our efforts to penetrate new segments. We are continuing to focus on activities that are generating increased sales of construction and distribution vehicles as well as various types of special- purpose trucks,” says Hallberg. 

Order bookings in Europe remained strong despite seasonal effects. Meanwhile, demand is still very weak in Brazil even though Latin America as a whole is not without its bright spots, such as Argentina, Chile and Peru. The low level of demand continued in Russia and in the Middle East. Scania’s total order bookings amounted to 14,921 (16,989) trucks during the third quarter of 2015. 

On the bus and coach side, Scania's market share in Europe was also strong at 6.8 percent during the first nine months of 2015, compared to 5.1 percent during the year-earlier period.