SCANIA CELEBRATES 40 YEARS IN THE SULTANATE OF OMAN
In the early 70’s, Oman used its Oil revenues to modernize the country and a road network slowly took shape. The only large transport vehicles at the time were some old British Bedfords and a couple of Scania trucks that the Swedish Contracting Company Skanska had imported for a construction project. This was the situation when, in 1975 while holidaying in Europe, Mr Abdul Rasool Kassim contacted Scania and asked to become the distributor in the Sultanate. He was already running a small transport company, using 3 Japanese pick-ups, from the corner of the family’s general store. A few months later, Scania sent their marketing director to inspect the facilities. In December 1975 Mr Kassim was flown to Sweden and invited into the Scania Family.
A ship soon arrived bringing the first 5 new Scania trucks for Oman. A few of them are still in operation. For years, the 305 hp Scania R112 E 6x4 was the only truck that could manage the demanding journey from Salalah in the south to Muscat in one day.
40 years have passed since then and truck imports have steadily grown over the years. In 1999 SATA opened one of the most modern workshops in the Middle East at the time with 6 long bays, body shop, denting and painting, engine room and special tools room.
In 2011 we received the DOS 3 certification and DOS 4 in 2014. Plans for more service and parts outlets in strategic locations around Oman are in the pipeline.
Market Share stands at around 15 % and has diversified into different sectors and applications.
The names Scania and Kassim are synonymous in Oman and customers know they get a personalized service from start to finish. We make sure to get a full understanding of the customers’ needs so we can tailor the truck that best suits his operations.
Scania trucks roll on Oman’s roads transporting goods and anything from cement, fuel, construction materials, water to facilitate the major infrastructure projects, engines power the boats of the Royal Oman Coast Guard, Gen-sets provide reliable power in remote locations, buses transport people to and from the oilfields in the interior.
In the 45 year history of Oman, Scania continues to play a significant role in the development of the country.