Strategy

Scania’s strategy can be summarised in two words: profitable growth. Scania is the leading company in its industry both in terms of profitability and brand.



Corporate statement

Scania’s objective is to deliver optimised heavy trucks and buses, engines and services, provide the best total operating economy for our customers, and thereby be the leading company in our industry. The foundation is our core values, our focus on methods and the dedicated people of Scania.

Value proposition


Provider of transport solutions

A Scania customer shall obtain the best total operating economy in the industry. Scania shall achieve this by working with both the customer’s operating costs, such as fuel economy and repair and maintenance, and with revenue-related factors such as load carrying capacity and uptime. A successful combination of products, services and financial services – an integrated business – is what makes this possible. The customers shall feel that dealing with Scania is all they need.

Long-term commitment

Scania has a long-term commitment to customers and societies. Therefore, Scania focuses on markets and segments where sustainable profitable growth can be achieved. A growing base of profitable customers and additional business with existing customers are more important than aggressive growth – Scania grows with successful customers.

Premium products and services

Scania’s products and services shall outperform those of its competitors from both a rational and emotional perspective. High quality and reliability provide outstanding performance over the entire time of ownership.


Core capabilities


Continuous improvements

Scania’s success is based on our ability to make use of the knowledge and experience gained through consistent improvement activities. Increased knowledge is our biggest asset when it comes to increasing Scania’s competitiveness. The use of improvement groups has spread in the organisation, giving even greater importance to the philosophy for developing the organisation and the employees.

Modular product system

Scania’s modular approach to product development embodies knowledge that has been created over a long time and is unique in the industry. It allows satisfaction of a large number of customer needs with a limited number of components, thus enabling optimisation for each customer while keeping product costs lower than otherwise possible.

Sales and services network

Forward integration shortens the distance to customers and provides better control over network planning, branding and of a larger share of the revenue stream. The inherent competitive relationship between captive and non-captive entities spurs to deliver higher customer satisfaction. It also encourages creativity and entrepreneurial spirit in the network which is vital for Scania’s future success.

Cross-functional work

The co-location of sales, marketing, research, development, production and purchasing enables Scania to take a more holistic and cross-functional view than most competitors, thus reducing the risk of sub-optimisation and reducing time to market.

Flexible production

Over time the transport industry faces large fluctuations in demand. Coping with these fluctuations better than competitors allows us either to gain market share in an expanding market or to optimise production costs in a declining market. Scania’s global production structure and product range, flexible production cost structure and flexibility in manning without losing core competence allows us to be more agile than competitors.