Brand values
Our brand values "pride" and "trust" must be reflected in everything we do.
Scania’s identity is something that gradually has emerged over the years, shaped by our customers, products and people. It reflects our mentality at Scania and the way we act.
Scania’s products – vehicles, services and financing – are designed to give its customers high profitability in their operations.
The Scania brand represents high quality and operational efficiency. Behind is a strong corporate culture based on our core values.
Pride and trust
Scania is a premium brand. We strive to make our customers feel proud to own and drive a Scania. The Scania brand should generate professional respect among colleagues, competitors and customers.
We also want our customers to feel confidence in their investment.
Trust is important both in terms of the physical product and reliance in the collective capabilities of Scania’s organisation.
