Brand values

Pride and trust
Scania is a premium brand. We want the customer to feel proud to own and drive a Scania vehicle. It should strengthen the professional respect given to him by colleagues, competitors and his own customers.
The customer should feel confidence in the investment he has made. Just as important as trusting the physical product is being able to rely on the collective capabilities of Scania’s organisation.
Our brand values – “pride” and “trust” – should be reflected in everything we do.

Core values

Scania’s identity is shaped by its products - vehicles, services and financing - and by the people in the company, their values and working methods. Three core values - “customer first”, “respect for the individual”, and “quality” - tie together the company and form the basis of Scania’s culture, leadership and business success.

Customer first
Through knowledge of customers’ business operations, Scania focuses its efforts on creating added value for its customers. The customer is at the centre of the entire
value chain: from research and development via production and procurement, to sales, financing and delivery of services.

Respect for the individual
Respect for the individual is built by recognising and using all employees’ knowledge, experience and attitude of continuously seeking to improve their work. New ideas and inspiration are born out of day-to-day operations, where Scania’s employees develop their skills. This helps us ensure higher quality, efficiency and greater job satisfaction.

Quality
The customers’ satisfaction and profitability require delivery of high quality from Scania. Through knowledge of customers’ needs, Scania continuously improves the quality of its products. Deviations are used as a valuable source of information for further improvements, and are handled in well-established processes.