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17 May 2010 15:35 CET

Web-based press conference reduced carbon dioxide emissions by 100 tonnes

For Scania’s recent launch of its new truck range based on V8 engines, the company chose to webcast the press conference. A hundred tonnes of carbon dioxide emissions were avoided not having the 200 registered journalists travel to Södertälje, Sweden, by air.

Erik Ljungberg, Senior Vice President, Corporate Relations, was pleased with the result. “The launch exceeded our expectations,” he says, “particularly with the positive response we received regarding the implementation.”

The main reasons for the live web conference were efficiency and the ability to quickly communicate the news to as many people as possible. The webcast also made it possible to include journalists who were unable to undertake a lengthy journey.

“The reduced climate impact and lower costs for both Scania and the participants are further positive effects of holding press conferences on the web,” says Ljungberg.

The decision to webcast was taken at the beginning of the year, so no one had anticipated the ash clouds from the Icelandic volcano that closed almost all European airspace on April 16th, the day of the launch. The web-based press conference rescued the launch, prompting one journalist to ask whether Scania’s talents also include psychic powers.

The new truck range is built on Scania’s award-winning R-series which was awarded Truck of the Year 2010 by leading European motoring journalists. The new model Scania R 730 is equipped with a completely new V8 engine that meets Euro 5 and EEV emission standards. The Scania R 730 is also prepared for future emission standard Euro 6.

Scania is one of the world’s leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. A growing proportion of the company’s operations consists of products and services in the financial and service sectors, assuring Scania customers of cost-effective transport solutions and maximum uptime. Employing 32,000 people, Scania operates in about 100 countries. Research and development activities are concentrated in Sweden, while production takes place in Europe and South America, with facilities for global interchange of both components and complete vehicles. In 2009, invoiced sales totalled SEK 62 billion and net income amounted to SEK 1.1 billion. Scania press releases are available at